Website Redesign · Internal Preview

Jeffrey M. Van Loon, PLLC — three redesign concepts

Three independent design studios each rebuilt the firm's dated website from the same content and brand brief. Review all three below and choose the direction you'd like to move forward with. Every concept is fully responsive, mobile-first, and built to turn visitors into phone calls.

Firm: Jeffrey M. Van Loon, PLLC Location: Bloomfield Hills, MI Phone: (248) 705-1330 Concepts: 3

Click any concept to open the live homepage. The design panel's own vote is noted below, but the final choice is entirely yours — pick the look that feels right for the firm.

Design B homepage preview — bright navy, white and red conversion-focused layout
Concept B · The Advocate

Trust & Convert

Bright, reassuring and conversion-first. A bold "Arrested? Injured?" headline with a free case-review form right in the hero, trust badges, and red reserved for one thing: the call. Navy + white + signature red.

Design-panel score: 11 / 12 · 3 of 4 first-place votes

View Concept B
Design A homepage preview — dark charcoal, crimson and brass premium layout
Concept A · Modern Authority

Woodward

Dark, premium and editorial — a boutique Bloomfield Hills feel. Full-bleed cross-fading hero, elegant Playfair serif, refined crimson and brass. Projects authority and expense.

Design-panel score: 8 / 12

View Concept A
Design C homepage preview — warm cream, petrol-ink and copper editorial layout
Concept C · Editorial Local

Detroit Strong

Warm, human and art-directed, leaning into Detroit identity. Fraunces display type, a numbered 01–10 practice index, and a "Rooted in Detroit" riverfront moment. A distinctive local brand.

Design-panel score: 5 / 12

View Concept C

About this preview

Each concept includes a fully built homepage plus Contact, Practice Areas, and sample practice pages (DUI, Personal Injury, Divorce) sharing one design system. Photography is royalty-free (Detroit & legal stock). All copy is ethics-reviewed for a solo attorney — no fabricated results or testimonials, with the required legal disclaimers in every footer. Once you pick a direction, that concept can be built out across all practice-area pages and prepared for launch.